Price Up and Deal Down Trade Promotion

Posted in Marketing and Strategy Terms, Total Reads: 788

Definition: Price Up and Deal Down Trade Promotion

Price up and deal down promotion lets buyers get their hands on phones without a down payment but their items must be paid off via monthly installments.

Now consumers will be able to buy a new iPhone or Galaxy S4 phone with zero payment.

For example, you could get Apple 16 GB iPhone 5 for $27 a month, Samsung’s Galaxy S4 for $25 a month.

Such kind of promotions are usually applicable for a specific time period and usually when is price of the item Is high. Deal down promotions sound like a tempting offer but we are still paying the full non-subsidized price for the device.

This can be also beneficial for the customer when he wants to upgrade the item while paying for the instalments. In that case, they have to pay some extra fee for it.


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