Market-Led Marketing

Posted in Marketing and Strategy Terms, Total Reads: 791

Definition: Market-Led Marketing

Marketing ideas have evolved from the Production concept to the holistic marketing concept via the following stages.

This marketing concept is basically market led marketing. It means that the company should not produce and find the right customers for those products rather they should understand the needs of the customers and deliver products or services to fulfil those needs of the buyers. In other words, the market guides the firm in which direction they might proceed to serve the needs of the consumers. This concepts help organisations to better deliver the superior customer value and hence makes them more profitable and sustainable in the long run.


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