Peak Period

Posted in Marketing and Strategy Terms, Total Reads: 586

Definition: Peak Period

Peak period, as the name suggests, is the time span for which the demand of a good is highest. Peak period can mean highest demand period in a day or in a season, depending on the type of goods (daily necessity or indulgence) and the product life cycle. Peak period naturally occurs once in a business cycle. It may occur multiple times if the goods sold cannot be predicted.

For example, the peak of a business period is show below. The peak period has the most GDP growth rate, if a business cycle is concerned. But in case of a product, peak period means the time which has the highest amount sales in terms of volume.


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