Selective Advertising

Posted in Marketing and Strategy Terms, Total Reads: 1761

Definition: Selective Advertising

Selective advertising or Selective product advertising is aimed specifically to selected product of the firm. It involves ad placements with messages that distinguishes the firm’s product from that of the competitors’.

Selective advertising is mainly done by small businesses. This advertising techniques is done so that the small firms can compete for market share against established famous brands. It is done to place the products in a differentiated way. Selective advertising aims at highlighting one or two unique features that the competing products do not possess. The products already has high demand in the market and have high sales volume.


It helps reach out to the desired target audience by highlighting the benefits of the products. It is very specific and gives more details about the products.

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