American Marketing Association (AMA)

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Definition: American Marketing Association (AMA)

American Marketing Association (AMA) was established in 1937 by the enthusiasts in marketing and academia. Today, the AMA has grown to be one of the most respected and relied upon marketing associations in the world, with more than 30,000 members who work and conduct knowledge sharing conferences about several fields of marketing across the globe.

The AMA is constantly innovating and evolving to keep the world abreast with the latest marketing fundamentals. It is a non-profit organisation that strives to improve the level of education and assisting the marketing aspirants in building their career.

Most of the marketing concepts like the term Marketing and Market research are well explained by the AMA and is highly used by all the trainers across the globe.

The role of American Marketing Association is to

1. Connecting- The AMA serves as a conduit to foster knowledge sharing.

2. Informing- Providing resources, education, career and professional development opportunities.

3. Advancing- Promoting/ supporting marketing practice and thought leadership.


Hence, this concludes the definition of American Marketing Association (AMA) along with its overview.

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