Shoulder Season

Posted in Marketing and Strategy Terms, Total Reads: 927

Definition: Shoulder Season

The time period that falls between the peak season and the non-peak season for any product. It varies for different products.

For example: - the time period between spring and the fall. This phase experiences a decline in sales. Companies and retail outlets clear the old stock at lower prices which just meet the production and development costs.

This is true for all types of seasonal commodities like woollen clothes, coolers, Air conditioners, heaters, etc.

For tourists this is a good period as the fares and prices are relatively low as compared to the peak seasons. It is the time just below the high season especially in the travel market. There is a slight variation in weather conditions as compared to the peak season but it is similar, except for the lower prices


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