Advertising Medium

Posted in Marketing and Strategy Terms, Total Reads: 7907

Definition: Advertising Medium

Any communication medium which is used as a vehicle for advertisements can be classified as an advertisement medium.

Advertising Medium



Outdoor advertising

Widest reach per dollar

Limited messaging space


Wide reach

Limited targeting, both geographically and demographically


Wide reach; high prestige & visibility; tight psychographic targeting

High cost with no effective measurement techniques



Best medium to inform a mass audience about shot term sales and special offers; Easy to execute

Majority of advertisements are ineffective because of the cluttering in newspapers


High impact with tight targeting; Little waste

Expensive; infrequency of repetition;

Direct mail

Most impact for any medium; high impact

Very expensive to do it right; customers may not like flooding of their mailboxes

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