Intertype competition

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Definition: Intertype competition

This is a type of competition which exists between organizations involved in different type of businesses, but selling the same product.

 

For e.g. Pepsico sells its soft drinks through multiple channels like grocery stores, restaurants, petrol pumps and theatres. Each of these establishments run business targeted at different sets of customers, but occupies some percentage of sales volume of Pepsico products.

 

They can be classified into 2 categories i.e. traditional intertype competition and innovative intertype competition. 

These include the price and promotional competition between two or more different channel members from the same channel level.


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