Hit Rate

Posted in Marketing and Strategy Terms, Total Reads: 3985

Definition: Hit Rate

Hit Rate is a metric used to measure the performance of a business which is more than often associated with sales. It is basically the percentage of successful sales to the total number of sale attempts made.


Sales can be measured in term of dollars as well as volume. The hit rate can be calculated across regions, by salesperson or by product categories.

Eg. A person made 100 sales in a month while he called up 100 individuals and made 50 different office visits in order to sell the product, he has a hit rate of 100/150, i.e. 66.67%


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