Channel Partner

Posted in Marketing and Strategy Terms, Total Reads: 2057

Definition: Channel Partner

The Channel partner is the third party who partners with the manufacturing or the production company to sell or distribute its products and services. Channel partners can be Distributors, retailers, vendors, consultants. It’s a B2B relationship

There are 2 major Channel Partner programs

1) Managed Channel Service Programs- It defines managed services based on Channel partner industry standards. Compliance to these practices validates services of providers managed services

2) Outsourcing Channel Program- channel partners handle assets of customers for multiple years across multiple technologies

Example: Organizations like Oracle, IBM, Microsoft offer channel partnership programs that give businesses opportunity to promote their established products & services. Businesses , in return , gain from product and marketing training, technical guidance they receive while in such programs.


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