Posted in Marketing and Strategy Terms, Total Reads: 1948

Definition: Agent

It is the entity which can act on behalf of another without may or may not assuming any monetary risk whatsoever in any form. It is this point which makes him different from a dealer who undergoes a financial obligation.

Example : Advertising Agent, Insurance Agent, Service Agent. A typical example is the insurance agent and also financial agent. They represent the company to sell the financial instruments. They might get commission for the same per sale.

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