Bricks and Clicks

Posted in Marketing and Strategy Terms, Total Reads: 2103

Definition: Bricks and Clicks

A firm is said to follow the bricks and clicks business when it sells its products and services via –

  1. The traditional retail outlets made up of brick and mortar where human staff is present to cater to the customer’s needs. Here, the customer has to be present in person to avail the product/ services.
  2. The modern selling channel where the firm offers services through the internet channel. The advantage of this medium is that the customer need not be present in person to avail the service. It is less tiem consuming and much easier. However, there is always an element of uncertainty regarding the quality of service because the buyer cannot touch or feel the actual product.



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