Innovative Marketing

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Definition: Innovative Marketing

It is a process where a product is marketed and communicated to the target group by the help of ideas and process which were not used earlier. It can be done through changes in the product design, launching the product in unique place, promoting through unconventional method, uniquely pricing the product etc.

Example: Pricing a new product at a rate which is slightly away from the usual trend like launching flavored soda glass at Rupee 4 will generate the attention of the customer.


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