Institutional Market

Posted in Marketing and Strategy Terms, Total Reads: 10923

Definition: Institutional Market

This is the market where buyer are large players like hospitals, schools, university and hotels and the product purchased is not directly consumed by them. They use the purchased good to deliver and create goods and service of their own.

Example: Hotels buys furnishing items and eatables in large quantity. But that is not utilized by the hotel owner but they are used to give service to their customer in the required form.

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