Integrated Marketing

Posted in Marketing and Strategy Terms, Total Reads: 4693

Definition: Integrated Marketing

Due to the introduction of digital technology and continues development of the marketing channels there is need of active participation and integration of all the resources for getting the maximum benefit out of it. Integrated marketing is the way to meet these needs. It does the work of synergizing the various resources like online marketing and traditional marketing and provides an efficient delivery channel to communicate the message to the targeted people.

The online marketing channels will be communication through emails, RSS feeds, Website display, Pop Up advertisements etc.

The traditional medium will be print media like newspaper, magazines, bulletin boards, hording etc., the electronic media like Advertisement on television, Radio, FM channels etc. and the direct marketing through sales persons etc.

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