Intermarket Segmentation

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Definition: Intermarket Segmentation

In a market there are different people having different demand but despite that many shares a common need. In that case serving their independently will be a tedious job and it will consume more time and will require more utilization of resources. That group of customer requires to be segmented together so that it’s easy for the companies to target them and addressing their needs.

Intermarket segmentation is process where customer of similar needs and buying behaviour are formed into a group and segmented together so as to fulfill their need and serve them better.

These segmentation are not constrained by the geographical location and the customers with the same needs can be segmented together irrespective of their geographical location.

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