Salutary Product

Posted in Marketing and Strategy Terms, Total Reads: 9423

Definition: Salutary Product

Salutary products are the products that have low appeal but may benefit consumers in the long run.

These products do not provide immediate satisfaction hence the degree of overall market acceptance of these products is limited.

Example: - Seat belts, Air bags.

Both these products have low appeal but protect the driver during the accidents thus proving beneficial in the long run.

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