Sales Promotion

Posted in Marketing and Strategy Terms, Total Reads: 7841

Definition: Sales Promotion

Sales promotion is used to draw a stronger and quicker buying response from the buyer. They also help in highlighting product offers which are short run and also give a boost to the dropping sales.

Examples of devices used in sales promotion include coupons, samples, premiums, point-of-purchase (POP) displays, contests, rebates, and sweepstakes.

Benefits of sales promotion are: -

  • Communication: -they help in gaining attention and may lead the consumer to the product.
  • Invitation : - They induce the buyer in making an immediate transaction i.e. tempting the consumer in buying the product
  • Incentive: - The consumer feels that he is delivered more value due to the concession or inducement.

Example: -

  • Soft drink companies which print codes on its cover which you have to SMS to the company

          to see if you have won a prize or there are cash discounts on the soft drink purchased.

Hence, this concludes the definition of Sales Promotion along with its overview.

Browse the definition and meaning of more terms similar to Sales Promotion. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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