Demarketing Marketing

Posted in Marketing and Strategy Terms, Total Reads: 10381
Advertisements

Definition: Demarketing Marketing

It is a strategy in which marketers intentionally try to bring down the demand of a product. In this case effort is made to decrease and not to destroy the demand. It is usually done in the following cases:

- When the demand is more than production capacity of the company

- Demarketing is done in a particular region when that market is unprofitable

To achieve a lowered demand, marketers use methods like raising prices, providing lesser margins, decreasing advertising and promotion spends or introduction of new packaging.


Browse the definition and meaning of more terms similar to Demarketing Marketing. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary



Share this Page on: