Buying Centre

Posted in Marketing and Strategy Terms, Total Reads: 5648

Definition: Buying Centre

It is actual point of purchase within an organization. It is usually talked about in the B2B context.

It is the group of individuals from one level or different levels within an organization who are responsible for making the purchase decision on behalf of their organization.

The marketeer’s efforts should be directed towards influencing this group to initiate action and make the purchase.

Browse the definition and meaning of more terms similar to Buying Centre. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin