B2C (Business to Consumer)

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Definition: B2C (Business to Consumer)

B2C is consumer marketing wherein a company directly targets its consumers to sell the product. There are no intermediary businesses to who the company targets before its products can reach the end consumer.

Example- a retailer selling directly to a customer is B2C marketing. Here, the target group is very large and different marketing or selling strategies are usually undertaken in different geographies to do the selling.

Compare to B2B, it is more customer oriented and is usually done to attract masses who can buy the product or service. It has the following attributes-

  • Larger target group
  • Shorter sales cycle
  • Usually, decision maker is an individual
  • Decision making is based on rational as well as emotional thinking
  • The brand identity plays a significant role in this kind of selling
  • Product driven

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