Secondary Data

Posted in Marketing and Strategy Terms, Total Reads: 4148

Definition: Secondary Data

Secondary data is essentially information that is already available and which had been previously collected for some other purpose.

The major advantage of Secondary data in any research is that it is:

  • Cost effective
  • Time saving
  • Helps identify gaps in the primary data and streamlines research
  • Provides a basis for comparison to arrive at a research finding

Sources of Secondary data can be either published or unpublished sources. Published sources include published reports of the Government, publications of foreign Government, Journals, magazines, periodicals, reports   of economists, scholars, bureaus etc.

Unpublished sources include research work of teachers, scholars and professionals, records of private firms and government departments etc.

Browse the definition and meaning of more terms similar to Secondary Data. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin