Online Advertising

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Definition: Online Advertising

It is the advertising which is done on the internet. It is giving serious competition to media and newspapers ads.

Advantages: -

  • It is less costly and very easy to advertise.
  • Online advertising is also appealing to some advertisers because, with some types of ads, there is no pay unless there are results. With click-through advertising, the advertiser only pays if a user clicks on the ad.
  • It can look like both television ads as well as print ads.

Examples: -

Different advertisements which come when we open any site on the internet. These ads are major source of income for these sites.

E.g : - Facebook



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