Opinion Leaders

Posted in Marketing and Strategy Terms, Total Reads: 1968

Definition: Opinion Leaders

The opinion leader is the agent who is an active media user and who interprets the meaning of media messages or content for lower-end media users. He is well respected by the other people and is held in high esteem.

The suggestions given by the opinion leader are generally accepted by the individuals who follow him.

They have more information with them than others as they have more media coverage.

Qualities of an opinion leader:

  • expression of values
  • professional competence
  • nature of his/her social network
  • speaks out
  • get asked for advice a lot.

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