Primary Data

Posted in Marketing and Strategy Terms, Total Reads: 4428

Definition: Primary Data

In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you. The research should only be accessible to you or the people you want to.

The data generated may be qualitative (usually in the form of words) or quantitative (usually in the form of numbers).this is the data observedor collected directly from first-hand experience

Methods of collecting primary data are: -

  • Questionnaires
  • Interviews
  • Focus group interviews
  • Observation
  • Case-studies
  • Diaries
  • Critical incidents
  • Portfolios.


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