Dimensions of Change Pettigrew Whipp

Published by MBA Skool Team, Last Updated: January 22, 2018

What is Dimensions of Change Pettigrew Whipp?

Pettigrew and Whipp discussed about the dimensions of change in their book, ‘Managing change for competitive success. They distinguished the three basic factors given below:

-          Content: This determines the objectives and goals of the strategy

-          Process: It determines the implementation of a strategy

-          Context: It determines the environment, both external and internal, where the strategy operates

They proposed that interaction between the following five change factors, helps in managing the change effectively.

-          Environmental assessment: Monitoring the internal and external environment helps in managing the change effectively

-          Human resources as assets / liabilities: Employees plays a central role in organisation

-          Linking strategic and operational change: The strategic change plan should be linked to operational plan also

-          Leading the change

-          Overall coherence: The change strategy should be coherent with the vision, mission and goals of the company


This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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