Target Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1972

Definition: Target Marketing

The process of target marketing comes after the process of segmentation of the market, market is segmented into different parts on the basis of Age, Gender, Interests, Geographic location, Need, Occupation and the market that matches the most with the kind of product the company is selling is then targeted with the proper marketing efforts.

For example: The different segments available to target with Apple before launching i Phone were:

  1. People with high standard of living and high income.
  2. People with low incomes.
  3. People who use phone just for making and receiving calls.

But the company targeted the segment (a) and kept its price high and was successful in targeting the segment effectively.


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