Selective Demand

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Definition: Selective Demand

Selective Demand is a demand that arises from a consumer who has a clear idea about his requirements and seeks out a solution to it from the market.

In such a case, the consumer is well aware of his needs and of course knows exactly what he/she wants and will definitely compare and contrast all the products available before making a choice.


In such a scenario, it becomes essential for any company to showcase its products or services in a focused fashion that directly addresses the needs of the consumer.

For example, if the popular requirement is natural weight loss, then a yoga training centre could showcase all the well-being activities they have through streamlined advertising and by highlighting their healthy and holistic weight loss programs.


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