Selective Demand

Posted in Marketing and Strategy Terms, Total Reads: 5655

Definition: Selective Demand

Selective Demand is a demand that arises from a consumer who has a clear idea about his requirements and seeks out a solution to it from the market.

In such a case, the consumer is well aware of his needs and of course knows exactly what he/she wants and will definitely compare and contrast all the products available before making a choice.

In such a scenario, it becomes essential for any company to showcase its products or services in a focused fashion that directly addresses the needs of the consumer.

For example, if the popular requirement is natural weight loss, then a yoga training centre could showcase all the well-being activities they have through streamlined advertising and by highlighting their healthy and holistic weight loss programs.

Browse the definition and meaning of more terms similar to Selective Demand. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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