Posted in Marketing and Strategy Terms, Total Reads: 1771

Definition: Premium

These are promotional items which you get with a product or after you pay certain charges for this premium product or showing some coupon or code. These are linked with a particular product.

They induce the consumer in buying any product as there is a incentive to buy that product.

Examples: -

  • Toys
  • Collectables
  • Souvenirs
  • Household product

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