Partner Relationship

Posted in Marketing and Strategy Terms, Total Reads: 1136
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Definition: Partner Relationship

It is a business strategy for improving communication between companies and their channel partners. Nowadays generally web based software applications are used for partner relationship management.

Key Features of Partner Relationship are: -

  • Selling
  • Commission
  • Inventory access
  • Marketing campaigns
  • Reward and loyalty programs

 

Examples: - Companies such as SAP, Salesforce.com, Logic bay provide with these customer relationship software.


Browse the definition and meaning of more terms similar to Partner Relationship. The Management Dictionary covers over 7000 business concepts from 6 categories.

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