Product Bundle

Posted in Marketing and Strategy Terms, Total Reads: 8213

Definition: Product Bundle

Product bundle is one where two or more products or services are combined together for sale as a one combined product. It is generally done to create differentiation, create greater value and therefore enhance the offering to the customer.

Product Bundling is useful because: -

  • Marginal costs of product bundling are low
  • It generally increases the sales volume
  • Gives new channel opportunities and gets new customers

Examples: -

  • MS Office which gives everything together
  • McDonalds Happy meal

Browse the definition and meaning of more terms similar to Product Bundle. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin