Resource-Based View Barney

Posted in Marketing and Strategy Terms, Total Reads: 2862

Definition: Resource-Based View Barney

It states that a firm will earn better returns than its competitors if and only if the firm has superior resources and these resources are safeguarded and protected so as they don’t get leaked to the competitors.

So a firm should have valuable and distinct resources at its disposal to get the competitive advantage.

Key factors of this theory are: -

  • Identify the firm’s potential key resources.
  • The resources should fulfil the VRIN criteria that is
    • Valuable
    • Rare
    • Imperfectly Imitable
    • Non-substitutable


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