Retailer Business

Posted in Marketing and Strategy Terms, Total Reads: 1902

Definition: Retailer Business

It is the part of retailing, which acts as a supply chain to the retailing.

The retailer is the last person in the supply chain and sells the final goods to the customers.

The retailer buys from the manufacturer or a wholesaler in large or bulk quantities and hence gets the products at a discounted rate. Then he sells these products to the consumers at MRP or little bit discount.

Examples: -

  • Department stores
  • Discount stores
  • Warehouse
  • Variety stores
  • Speciality stores
  • General store
  • Supermarkets
  • Malls


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