Market Positioning

Posted in Marketing and Strategy Terms, Total Reads: 6578

Definition: Market Positioning

The process of creating an image or establishing a utility of a product amongst the target consumers is known as Market positioning. The product may have many uses or difference in quality, but it is the positioning that determines the demand that it will generate from the customers.

Eg. All 100-150 motorbikes work on a similar design and have the same utility of transportation but the positioning is done in a different manner. In case of Hero Moto corp.,CBZ was positioned as stylish and glamourous with speed performance , while CD DAWN was positioned as high mileage bikes. Passion fetches a decent mileage but it was not positioned as fuel efficient, rather it was an urban bike.

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