Marketing Control

Posted in Marketing and Strategy Terms, Total Reads: 3482

Definition: Marketing Control

Marketing Control is the process of manoeuvring the marketing campaign n the right direction by taking certain corrective measures, or ensuring a flawless mode of operation so as to achieve the desired objectives.

This may include setting up of specific goals in a specific time frame, tweaking up the sales level or keeping a trace of the financial repercussions.

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