Marketing Environment

Posted in Marketing and Strategy Terms, Total Reads: 8849

Definition: Marketing Environment

Marketing environment is the cumulative form of the factors that encapsulate within themselves the ability of a firm to connect with the consumers and also the potency of the product as a growth driver to the firm.

The marketing environment consists of the following three major factors-

  • Micro-factors  within the firm
  • Meso- factors within the same industry
  • Macro-factors related to economy, social, cultural aspects etc

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