Web marketing is another name for internet marketing. Ever since the Dot com burst on the scene, the definition of ‘reach’ has been redefined, and it was just a matter of time when the huge billboard signs and the print ads would take a backseat and make way for the internet marketing.
It encapsulates techniques ranging from search engine optimization’ to a more prominent you tube ad campaign.
This has also paved way to ‘viral marketing’ which includes creating a buzz through the social networking site.
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