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Definition: Commercialization

Commercialization is the process of introducing a new product in the market. Whenever, a new product is developed, a company has to decide the right time and place to launch this product.

This final stage of launching/introducing the product is commercialization. It involves extensive promotion and advertising.


Browse the definition and meaning of more terms similar to Commercialization. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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