Test Marketing

Posted in Marketing and Strategy Terms, Total Reads: 1891

Definition: Test Marketing

Test marketing is done before launching a new product or before launching a modified product. This is done to gauge the response of the consumers and is compared with the expected response and the required changes are made then.

Sometimes it so happens that because of the poor response the product as a whole is also scratched. Test marketing is a part of pilot testing of the product.



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