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Definition: AIDA

AIDA is a marketing concept that is used to describe the different stages that a consumer passes through as and when he / she engage with the advertisement.

AIDA stands for:

A – Attention / Awareness: The event when the advertisement attracts the attention of the customer

I-Interest: Arouses the interest of the customer by demonstrating the advantages and benefits

D- Desire: This stage refers to the creation of desire in the customer to buy the product/ service after comparing the pros and cons and checking with multiple sources.

A-Action: It is the last stage in which the consumer will purchase the product / service after completing the above 3 stages.


The AIDA model is used in order to better understand the psyche of the consumer and the different triggers in the entire process that leads to the consumer buying the product / service after engaging with the advertisement.

Browse the definition and meaning of more terms similar to AIDA. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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