Posted in Marketing and Strategy Terms, Total Reads: 1377

Definition: Consumer

A consumer is the end user of a good/service. A consumer is the one who acquires goods or services for direct consumption, i.e., for personal use/ ownership and not for resale or use in production or manufacturing.

However, a consumer is different from a customer. A customer is the one who may purchase a good or service for direct ownership or for resale or use in production.

Hence, a consumer is a customer but a customer is not a consumer.


For example:

A person buying a cola drink for quenching his thirst is a consumer of the cola as it is meant for his personal consumption.

However, a retailer buying cola bottles from the wholesaler for resale is a customer to the wholesale agent as it is not meant for direct consumption. It is meant for resale.


A consumer makes the decision to buy a good or service or not and may be influence by advertisements and other forms of marketing.

Hence, this concludes the definition of Consumer along with its overview.

Browse the definition and meaning of more terms similar to Consumer. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

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