Presentation

Posted in Marketing and Strategy Terms, Total Reads: 934
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Definition: Presentation

A Presentation Is The Process Of Displaying An Offering For Consideration. It Is The Means By Which An Idea Can Be Communicated. Presentation In A Marketing Context Would Mean Making A Sales Pitch To Company Managers/Wholesalers.


Sales Managers During The Course Of Their Field Work Have To Make A Presentation To Their Regional Sales Manager. Bankers, For Instance, May Have To Make Presentations To Their Investors.

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