Published by MBA Skool Team, Last Updated: December 19, 2013
What is Internal Analysis?
Internal analysis is the analysis of the internal strengths and weaknesses of a firm.
Strengths are the features which the firm can leverage to establish its dominance in the market or win over customers.
Cost leadership or product insubstituability.
Weaknesses are the loopholes in the functioning of a firm.
Example:- Low employee productivity.
Internal analysis gives the firm an insight into its competencies and desirable improvements, which can be useful in directing the way forward and help the business to improve operations and attain customer satisfaction and higher profits. Internal Analysis tells where a company has a scope of improvement and which are the areas where the company is doing good. It is primarily a way of understanding the pros and cons through self evaluation.
This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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