Internal Analysis

Posted in Marketing and Strategy Terms, Total Reads: 4002

Definition: Internal Analysis

Internal analysis is the analysis of the internal strengths and weaknesses of a firm.

Strengths are the features which the firm can leverage to establish its dominance in the market or win over customers.


Cost leadership or product insubstituability.

Weaknesses are the loopholes in the functioning of a firm.

Example:- Low employee productivity.

Internal analysis gives the firm an insight into its competencies and desirable improvements, which can be useful in directing the way forward and help the business to improve operations and attain customer satisfaction and higher profits. Internal Analysis tells where a company has a scope of improvement and which are the areas where the company is doing good. It is primarily a way of understanding the pros and cons through self evaluation.


Browse the definition and meaning of more terms similar to Internal Analysis. The Management Dictionary covers over 7000 business concepts from 6 categories. This definition and concept has been researched & authored by our Business Concepts Team members.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin