Category management

Posted in Operations and Supply Chain Terms, Total Reads: 2728

Definition: Category management

Category management can be defined in terms of two contexts-

-          Retailer: It is a new vertical arrangement between retailers and manufacturers/suppliers. With the help of sharing information (which was previously confidential), collaboration is achieved between retailer and supplier where the managerial decisions such as promotional plans, program plans etc. are taken for the whole category and not just a single brand. This will help in minimizing costs and maximizing sales.

Category is defined as a set of products that satisfy similar consumer needs.

-          Supply: The categories are treated as SBUs (strategic business units) and decisions regarding procurement, sourcing, supply chain management etc., for the category are taken as a whole. It helps in centralized procurement and aggregates demand.

Browse the definition and meaning of more terms similar to Category management. The Management Dictionary covers over 7000 business concepts from 6 categories.

Search & Explore : Management Dictionary

Share this Page on:
Facebook ShareTweetShare on Linkedin