10 Reasons Why Startups Fail

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10. UNAWARE OF COMPETITORS AND MARKET CONDITIONS


One of the most critical reasons why startups end up in doldrums is their inability to judge the competition and market scenario. Startup founders too hastily jump into product and promotion without doing a lot of study in the product or service being offered. This backfires as there are already other companies with the same USP and service offering, and which have been in the market for a longer time. Hence failure to judge the intensity and presence of competition often brings down the curtains to startup ventures.




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