Top 10 Global Mobile Phone Brands in 2015

Posted in Top Brand Lists, Total Reads: 99052

9. ZTE

ZTE was founded in 1985 and ZTE mobile division was founded in 1997 and based at Shanghai.

This division is mainly dedicated to Mobile Communications products and includes products for GSM, PHS, WCDMA and TD-SCDMA technologies. In 2009, ZTE became the third largest vendor of GSM telecom equipment in world and is still going strong.

In 2011, ZTE launched the first smartphone with dual GPS/GLONASS navigation. In August 2014, ZTE launched 5-Mode 4G LTE smartphone for China Mobile and it was powered with Marvell quad core ARMADA. In March 2015, it becomes the first smartphone company to offer Leading EyeVerify Solution through ZTE Grand S3 smartphone which gives innovative password free experience to its user. It is a leader in technology innovations, business solutions to clients and delivering superior products. ZTE has operations in over 160 countries. It has 18 R&D centres across globe. ZTE is targeting Asia Pacific region due to the expected demand of 4G infrastructure. Industries’ first TD-LTE was introduced by ZTE in 2012. First successful trial of 4G in South Asia was carried out by ZTE with Srilanka’s Mobitel. ZTE is partnering with NBA to increase its sales in US. ZTE is also planning to invest 600 crores in India for smart cities.

Q4 2014 Shipments: 11.2 Million

Q1 2015 Shipments: 12.6 Million

Global Mobile Handsets Market Share in Q4 2014: 2.22%

Global Mobile Handsets Market Share in Q1 2015: 2.86%

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