Top 10 Global Mobile Phone Brands in 2015

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5. Huawei

Huawei is a Chinese networking and telecommunication company headquartered in Guangdong. Its products are used in many countries and is a well known brand.

It was founded in 1987 by a former engineer in People’s Liberation Army and it has 21 R&D institutes all over the world. Huawei surpassed Xiaomi in the smartphone market, and has over the past some time become a prominent player in the mobile market.

Huawei’s Smartphone shipments grew by 27% whereas the overall mobile phone shipments grew by 21%. One of its brand, Honor brand is yielding good results for Huawei with a presence in more than 60 countries around the globe. Honor brand has given successful entry into emerging economies like India where traditionally it was not strong whereas other brand Ascend is doing well in Middle East Africa and Europe. North America remains a weak spot for Huawei whereas Latin America has been strong especially, Mexico, Columbia and others. Apart from this Honor brand has managed to gain significant share in mid to high end smartphone segment, a segment which was traditionally a weak spot for Huawei. Going forward it will continue to leverage the momentum by launching more flagships in various geographies along with its online only business model in some of the regions. Huawei has shifted focus towards profitability and streamlining portfolio with mid-to premium tier models rather than focusing on lower price models and aims to ship 100 million smartphones in 2015.

Q4 2014 Shipments: 24.7 Million

Q1 2015 Shipments: 17.7 Million

Global Mobile Handsets Market Share in Q4 2014: 4.90%

Global Mobile Handsets Market Share in Q1 2015: 4.01%

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