Top 10 Global Mobile Phone Brands in 2015

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3. Microsoft Mobile

Microsoft completed acquisition of Nokia Devices & Services division during the 2nd quarter of 2014 and formed Microsoft Mobile as a hardware business unit for devices.

Microsoft mobile is headquartered in Finland and it is wholly owned subsidiary of Microsoft. Principle activity of Microsoft Mobile is to design, develop, manufacture and distribute mobile phones, smartphones, tablet computers and related accessories.

As a part of 10-year licensing agreement, Microsoft got the right to sell phones under Nokia brand name, but those phones should be based on S30+ which comprises of feature phones not smartphones. As a result, future Lumia smartphones were not under this licence and couldn’t be released under Nokia brand. So it was decided in October 2014 that all future Lumia smartphones will carry Microsoft name and Microsoft Logo instead of Nokia. Microsoft Mobile is the 2nd venture of Microsoft in Mobile phone hardware business after Microsoft’s short lived Kin in 2010. In Q1 of 2015, Microsoft shipped 33.7 million mobile phones which is 28 % down from 47.0 million a year earlier. Microsoft’s 8 % global mobile phone market share is sitting at all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 software later this year.

Q4 2014 Shipments: 50.2 Million

Q1 2015 Shipments: 33.3 Million

Global Mobile Handsets Market Share in Q4 2014: 9.97%

Global Mobile Handsets Market Share in Q1 2015: 7.55%

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