Top 10 Global Mobile Phone Brands in 2015

Posted in Top Brand Lists, Total Reads: 99055

2. Apple

Apple Inc. is headquartered in California, US. It was founded on 1st April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne.

Apple is world’s 2nd largest IT Company by revenue after Samsung Electronics and also a global leader in making Apple iPhone brand. Apple became the first company in US to be valued more than $700 billion.

Apple enjoys high Brand loyalty and according to Interbrand Best Global brands report, is the most valuable brand. Apple continued to find success with larger screened iPhones in 2015 also. As a result, Apple iPhone revenues are now at all-time high i.e. 70% of total Apple revenues. Much of this came out of Greater China because of rapid 4G adoption and Apple retail expansion. Apple’s overall handset market climbed to 14% and the smartphone market share climbed to 18% during the 1st quarter of 2015. With iPhone 6 and 6 Plus, Apple was able to retain its user base and also been able to recapture previous iOS users who had defected to Android mainly because of larger screens. China continues to be the strongest market for Apple as it now corresponds to almost 30% of the total corporate revenues. Apple has started to capture a good share of middle class consumers’ wallet also. As of March 2015, Apple maintains 453 retail stores in 16 countries and operates the online Apple Store and iTunes store- world’s largest musical retailer.

Q4 2014 Shipments: 74.5 Million

Q1 2015 Shipments: 61.2 Million

Global Mobile Handsets Market Share in Q4 2014: 14.8%

Global Mobile Handsets Market Share in Q1 2015: 13.9%

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