Top 10 Bike Companies in India 2015

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Here is a list of the top 10 motorcycle companies in India in 2015. Motorcycles, two-wheelers, scooters etc form the backbone of a normal nuclear middle class family in India. Two-wheelers give a small family comfort, economy, affordability and also a great mode of transport for easy maneuverability considering the cramped roads and huge traffic. The Indian motorcycle segment has grown significantly and would continue to pick momentum.

10. Harley Davidson India

Harley Davidson India is a wholly owned subsidiary of Harley-Davidson.

It started operation in 2009 out of Gurgaon, Haryana. Its entry into Indian markets was delayed due to high import tariffs and emission regulations. After changes in emission regulations, Indian government agreed to allow the access to Indian market in exchange for export of Indian mangoes to U.S. The models were completely built units and were imported to India, attracting over 100% in taxes. But due to strong demand enough to overcome the tariffs, the company started operations. Presently it has begun assembly facility for CKD kits of its motorcycles, second of its type outside the U.S. The band has made slow headway in India as leisure biking is still a new concept in the country. It focuses mainly on word of mouth marketing for increasing awareness of brand. It faces stiff competition from Royal Enfield in India especially in the mid-size motorcycle segment globally. It sponsors the country’s Harley Owners Group (HOG) and organizes India HOG rally that takes place every year in Goa. All Harley-Davidson showrooms are in line with company’s global standards and are sole distributors of its products in the country. Every year it organizes experiential events to provide an experience of Harley-Davidson lifestyle that includes, Zonal rides, Harley Rock Riders and local chapter rides.

No of units sold: 3,870

Market share (%): 0.02

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